Hy-Vee is committing to deliver much-needed milk to local food banks in its eight-state region by partnering with The Great American Milk Drive throughout March.
Every Hy-Vee store will offer customers the opportunity to donate two dollars toward the purchase of a half-gallon of milk, or four dollars toward the purchase of a gallon of milk when they check out. At the end of the month, all donations will be used to purchase milk from area processors to be distributed to local food banks.
In partnership with Feeding America, the nation’s largest domestic hunger-relief organization, MilkPEP and the National Dairy Council, The Great American Milk Drive campaign unites and enables the nation’s food banks, processors, retailers and consumers to ensure milk and its essential nutrients, including high-quality protein, are provided to families who need it most.
Last March, donations from Hy-Vee customers over a two-week period supplied more than 120-thousand gallons of milk.